The Power of I AM

The tape that played over and over in my head growing up and up until a couple years ago sounded like this… I am fat, I am ugly, I am not good enough, I don’t matter, I can’t do anything right, I am unworthy of love, I am useless….

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Decisions, Decisions, Decisions.

How do we make some of our decisions? First, we think about our customer, you. When we are trying to envision what we think you would like, we think about what we would like and use that as our starting point.

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Why You Can’t Believe Everything You Hear or Read

It’s very easy to give lip service to how you are going to devote your attention to fitting the curvy body and how you understand all the fitting problems of the past and how styling, color and pattern will all be cutting edge fashion forward and how all of this will be bound up in a package the curvy woman

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Supermodel Emme wearing i.b.b.i. on GMA

Did you catch Supermodel Emme on Good Morning America discussing history-making magazine covers and the Body Positive Revolution. She’s wearing one of our new i.b.b.i. dresses!

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i.b.b.i. Collection Announces The #ibbiWoman Campaign

i.b.b.i. Collection is pleased to introduce the #ibbiWoman campaign, a movement that honors the curves of the plus sized woman.

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What Can You Believe?

When facts no longer matter in the age of the alternative information ecosystem (a fancy way of describing the internet), the truth is basically whatever you choose to believe.

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Hello Curvy Barbie!

Mattel, maker of Barbie Dolls since 1959, has announced the introduction (available now on the internet, in stores in March) three new ‘Barbie dolls’: Curvy Barbie, Petite Barbie and Tall Barbie.

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It’s Not Much, But It’s a Start

The February issue of IN STYLE magazine boldly headlines LOVE YOUR BODY but when you finally locate the companion story for the headline, it focuses primarily on an ample chest, a tiny bosom, crankles, big bootie, pancake butt, little me, a baby bump and finally (last but we hope not least) curves.

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Don’t Be Afraid You’re Not Alone

France recently passed a law which purportedly will try to change the reality of the runway model from a size 00 to a 2, or maybe a 4. I guess any attention to a serious problem is better than no attention.

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The Cost of Uncompromising Quality

The cost of uncompromising quality separates us from the herd. Here at ibbi we listened very carefully to what our woman was asking for and made the decision to deliver to her Triple A quality in both design and materials.

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