Blog – Take a Peek at our Inspiration

The Concept of Social Selling

The concept of social selling is once again becoming a way to create a comfort zone for product where the customer can spend time trying on, feeling, and becoming sure enough about fit and fashion the decision makes itself.

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Body Shaming is Sizeless

One thing we have in common with our straight sized sisters is we are both targets for body shamers. If you read the gossip magazines (which I personally devour every week) you frequently see snarky comments disguised as concern over how thin Angelina has gotten, or how worried everyone is over the health of Kate Boseworth, or why we should

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The Curvy Con 2016

We were at Curvy Con in New York and experienced the blessing of being in a community that shares a single focus, that of personal and group acceptance.

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New York Full Figured Fashion Week

New York Full Figured Fashion Week has been chock full of events each designed to celebrate the curvy woman bringing with it a vigorous presentation of what Plus Size Fashion should be all about.

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WE JUST FINISHED OUR SECOND PHOTO SHOOT FOR CAPSULES 3 AND 4!

Rosie Mercado, Melinda Parrish, and Wyinnetka Aaron our super glam plus size ladies are stunning. Philippe Reynaud, our photographer, was quick to say it didn’t matter what size these ladies are, they are gorgeous. And that from a Frenchman.

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WE’RE BACK FROM MONTREAL’S FIRST EVER FULL FASHION EVENT

What an exceptional experience! Rosie Mercado agreed to walk the runway for i.b.b.i. along with Joby Bach and a bevy of Canadian beauties. We presented 15 dresses to applause, whistles and more applause.

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We Would Like to Erase a Misconception From the Mind of Many

The curvy woman is not obese. She is not slovenly. She is fit and fierce. She has boundless energy, endurance and is in it to win it. Okay. That’s not every curvy woman but if we were to do a survey to form a statistical base I am fairly certain we would prove out our premise.

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If We’re Plus Size 12 and Above, What is Size 10 and Below Called?

Minus size? The time has come for us to be really focused on what these labels mean and imply. At one point what we now categorize as Plus was called ‘Mama’. I don’t know about your Mama but mine was a perfectly normal, albeit short, woman. And she was stylish and very fashion oriented.

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Montreal’s First Plus Fashion Week and What it Means to I.B.B.I

We have been honored with an invitation to participate in the fashion runway show and show at a booth during this prestigious event (May 20, 21, 22, 2016). Rosie Mercado will be joining us on both the runway and in our booth.

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Bravo and Congratulations to Susan Moses on her book ‘The Art of Dressing Curves’

Susan worked with us on our first ever photo shoot, styling the hair and make-up for our three beautiful models, Rosie, Rebecca and Liris. She brings the same sense of enthusiasm to our product launch as she brings to her advice on how to put it all together in her book.

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